In the pursuit of a serene and fulfilling lifestyle, expats around the globe have been captivated by the allure of Spain’s most charming cities. The recent survey by InterNations, an esteemed online community for international workers, has placed Malaga, Alicante, and Valencia at the pinnacle of expatriate living.
This revelation is not just a testament to the enchanting appeal of these cities but also a beckoning to the idyllic life at Alenda Golf – a haven where space to breathe, live, and play is abundantly realized.
In the heart of this expat paradise lies Malaga, crowned as the world’s top-rated city for expats in the 2023 InterNations survey. Hot on the heels of the leader and capturing second and third places respectively, Alicante and Valencia stand out, each with their own unique allure
Alicante is recognised for its affordability, particularly in housing, making it an attractive destination for those seeking a comfortable lifestyle without the hefty price tag. Valencia, on the other hand, shines in healthcare, ensuring residents peace of mind with excellent medical facilities and services. This trifecta of Spanish cities, completed by Madrid’s sixth-place ranking, underscores Spain’s unparalleled allure as a haven for expatriates.
But what does this mean for those considering Alenda Golf as their new home? Nestled within the embrace of these top-rated cities, Alenda Golf offers a lifestyle that resonates with the desires of modern expatriates. It’s a place where the spaciousness of the surroundings harmonises with the welcoming spirit of the local communities. Here, residents are not just finding a place to reside; they’re discovering a world where life is lived to its fullest – with ample space to breathe, live, and indulge in playful leisure. Alenda Golf is not just a property; it’s a gateway to a life style amidst the best cities in the world for expats.
Whether it’s the friendly faces in Malaga, the affordable elegance of Alicante, or the health-conscious environment of Valencia, these cities, in unison with the lifestyle at Alenda Golf, present a compelling narrative for anyone seeking a space that embodies the essence of living. It’s more than a change of scenery; it’s a transformation of life itself.
Recent rainfall in Spain provided a brief respite, but the catastrophic impact of the country’s prolonged drought continues to escalate. Spain is now confronting a ‘national disaster’ as it rapidly depletes its reserves of a cherished staple: olive oil, often referred to as their ‘liquid gold’.
For centuries, olive trees have flourished across the Mediterranean, with Spain alone accounting for over half of the global olive oil production. However, the relentless wildfires and extreme heat during the summer of 2023 have cast a shadow of uncertainty over the future of this venerable industry. Following a disappointing harvest in December, there’s an alarming warning that Spain might, for the first time in its history, exhaust its olive oil supply. Experts anticipate this could occur as soon as September this year. The olive harvest at the end of 2023 yielded a mere 321,000 tons, the lowest in 40 years and considered woefully insufficient.
According to Mintec, a commodities data group, Spanish manufacturers currently hold approximately 115,000 metric tonnes of olive oil in stock, while the country consumes an average of 60,000 tonnes monthly. Rafa Guzman, a Spanish olive grower from Jaen, reveals that many farmers are on the brink of financial collapse. “The harvest is down by 70-80 percent. Some growers haven’t harvested a single kilo of olives. Even with olive oil priced at €8 per bottle, it’s insufficient to sustain them,” he explains.
This crisis isn’t confined to Spain alone. Other olive-producing nations such as Greece, Italy, Portugal, Turkey, and Morocco are also grappling with similar shortages, forcing many European producers to import olive oil from South America to meet demand.
Experts warn that the situation is likely to worsen annually, as the climate emergency is expected to lead to hotter, drier conditions and more extreme weather events.
Jet2.com and Jet2holidays have significantly enhanced their summer 2024 offerings from Manchester Airport, with a special focus on flights to Alicante.
This expansion caters to the rising demand for travel to this popular Spanish destination.
The enhanced schedule includes additional flights to Alicante, operating on Wednesdays, Thursdays, and Sundays from May 26 to October 31.
This increase forms part of Jet2’s most extensive summer program from Manchester Airport, where they will operate over 340 weekly flights to 58 destinations during peak times.
Alongside Alicante, the expanded program also covers other destinations, but the additional 13 weekly flights to Alicante highlight the company’s commitment to providing more options for travelers seeking the sunny allure of Spain’s famous Costa Blanca.
In 2024, travellers will face a host of new travel and flight regulations.
These changes include the introduction of tourist taxes, fingerprint checks, amendments to the 100ml liquid rule for hand luggage, and a £6 fee for EU entry.
For those planning to travel in 2024, it’s crucial to be aware of the upcoming alterations encompassing EU border controls, visa requirements, hand luggage regulations, passport guidelines, and tourist taxes. Here is a detailed rundown of what to expect:
New Travel and Flight Rules for 2024 (UK English Summary):
Tourist Taxes: Possible implementation of ‘tourist taxes’ in destinations like Valencia, Spain. Charges vary between €0.50 and €2 per night in hotels, apartments, campsites, and hostels.
Fingerprint Checks and EU Entry/Exit System (EES): Starting autumn 2024, non-EU citizens must register fingerprints, facial images, and travel details upon entering or exiting EU countries.
ETIAS for UK Nationals: Mandatory European Travel Information and Authorisation System (ETIAS) for British citizens travelling to EU states. Valid for three years or until passport expiry, costing €7 for ages 18-70. Free for under-18s and over-70s. Expected to be operational in 2024.
100ml Liquid Rule Changes: From June 2024, UK travellers can carry up to two litres of liquids in hand luggage due to upgraded airport security scanners.
Passport Regulations: Passports must be less than 10 years old on travel day and have at least three months remaining post-return.
Children and e-Gates: Since July, children aged 10 and above can use e-Gates at 13 UK airports and Eurostar terminals in Brussels and Paris. Previously, the minimum age was 12.
For comprehensive details on obtaining your visa, visit the Spain Visa Application Centre website. This platform offers guidance on applying for a Schengen visa for Spain as your primary destination. The site’s instructions are designed to assist in preparing your documents correctly, minimizing the risk of delays or rejections due to incomplete or incorrect submissions. Here is a link https://uk.blsspainvisa.com/london/index.php
Reglamentos Actualizados de España para el Transporte de Perros en Coches
¿Están preparados tú y tu compañero canino para un viaje? Las recientes enmiendas a la Ley de Bienestar Animal han transformado la manera en que se transportan las mascotas, especialmente los perros, en vehículos. El incumplimiento de estas normas podría resultar en multas sustanciales, alcanzando hasta 10.000 euros.
Implementada hace unos meses, la Ley de Bienestar Animal ha introducido cambios notables en el cuidado de las mascotas, particularmente en lo que respecta al transporte de perros en coche.
La Dirección General de Tráfico (DGT), bajo la dirección de Pere Navarro, ha destacado la importancia del transporte adecuado de mascotas: ‘Los animales que no están asegurados adecuadamente en los vehículos representan un riesgo significativo de lesiones para todos los pasajeros.’ Sin embargo, la DGT no ha emitido directrices explícitas, dejando los detalles específicos a la ley misma.
Seguridad y Comodidad para los Pasajeros Caninos
Según el Artículo 18.1 de la Ley de Bienestar Animal, es responsabilidad del conductor asegurarse de que las mascotas estén situadas de manera segura y cómoda en el vehículo, para evitar distracciones al conductor.
Los perros deben tener espacio adecuado, y los propietarios deben considerar sus necesidades básicas, como acceso a agua, comida y paradas regulares. Durante los meses más cálidos, es crucial mantener una adecuada climatización y ventilación para su bienestar.
Descanso, Alimentación y Documentación
La legislación también exige que los perros tengan períodos de descanso suficientes y acceso a agua y comida para mantener su salud.
También es obligatorio llevar la documentación del perro. La DGT sugiere que ‘los perros idealmente deben colocarse en un transportín en la parte trasera, asegurados a los asientos, o restringidos con un dispositivo sujeto a los cinturones de seguridad, que debe ser un arnés, no un collar.’
El arnés recomendado de dos ganchos evita que el perro se mueva hacia adelante, asegurando que el conductor no se distraiga indebidamente. Se aconseja una correa corta para evitar que la mascota alcance los asientos delanteros.
Esta actualización legal tiene como objetivo mejorar la seguridad vial y el bienestar animal, asegurando que las mascotas sean tratadas con cuidado y respeto durante el viaje. Marca un paso significativo en el reconocimiento de las necesidades de nuestros amigos caninos e integrándolos de manera más segura y cómoda en nuestros viajes.
Spain’s Updated Regulations for Dog Transport in Cars
Are you and your canine companion prepared for a journey? The recent amendments to the Animal Welfare Law have transformed the way pets, especially dogs, are transported in vehicles. Non-adherence to these rules could result in substantial fines, reaching up to 10,000 euros.
Implemented a few months back, the Animal Welfare Law has brought about notable changes in pet care, particularly concerning the transportation of dogs by car.
The General Directorate of Traffic (DGT), under the leadership of Pere Navarro, has highlighted the importance of proper pet transport: ‘Improperly secured animals in vehicles pose a significant risk of injury to all passengers.’ However, the DGT has not issued explicit guidelines, leaving the specifics to be determined by the law itself.
Safety and Comfort for Canine Passengers
According to Article 18.1 of the Animal Welfare Law, it is the driver’s responsibility to ensure that pets are securely and comfortably situated in the vehicle, to prevent any distraction to the driver.
Dogs must be provided with adequate space, and owners should consider their basic needs, such as access to water, food, and regular stops. During warmer months, it is crucial to maintain proper air conditioning and ventilation for their well-being.
Rest, Nourishment, and Documentation
The legislation also requires that dogs are given sufficient rest periods, and have access to water and food to maintain their health.
It is also mandatory to carry the dog’s documentation. The DGT suggests that ‘dogs should ideally be placed in a carrier at the back, secured to the seats, or restrained with a device attached to the seat belts, which should be a harness, not a collar.’
The recommended two-hook harness prevents the dog from moving forward, ensuring the driver is not unduly distracted. A short tether is advised to stop the pet from reaching the front seats.
This legal update aims to improve road safety and animal welfare, ensuring that pets are treated with care and respect during travel. It marks a significant step in recognizing the needs of our canine friends and integrating them more safely and comfortably into our travels
The allure of moving to Spain continues to captivate many, especially those from Britain. Despite Brexit’s complexities, the trend of Britons relocating to Spain is on the rise. Recent figures from the National Statistics Institute of Spain (INE) highlight this growing phenomenon.
There’s been a significant uptick in the number of British citizens making Spain their home, with a notable increase of 11,047 individuals in the last year alone. As of January, Spain’s official census reports a remarkable total of 293,171 UK nationals residing in the country.
So, where in Spain are Brits settling down? The region with the highest concentration of British expats is Andalusia, home to 92,180 British residents. The Valencia region is not far behind, hosting 87,699 Britons. Ranking third is the Canary Islands, with a British population of 29,631. Other areas gaining popularity among British expats include Catalonia, the Balearic Islands, and Murcia, which is seeing a rapid rise in British residents.
Check out Alenda Golf its 15 minutes form Alicante , its airport and the beautiful Elche with its narrow streets full of restaraunts, bars and shops.
Pre-owned homes in Spain witnessed a notable escalation in value during 2023, with prices surging by an average of 8.1%, culminating in a cost of 2,042 euros for each square metre. This data, gathered from the latest Idealista price index.
The analysis focused on quarterly shifts, reveals a 1.7% increase in values post-summer. A series of factors has led to this upward trajectory, including a strong demand outpacing the supply, particularly in the areas of new constructions. Additionally, a heightened international appetite for properties has further fueled this trend.
Leading the charge in this inflationary trend is Soria, boasting a staggering 23.1% increase, closely trailed by Santa Cruz de Tenerife and Huesca, with 20.9% and 18.5% respectively. In the more populous markets, Alicante, Malaga, Valencia, and Palma have also seen significant upticks, ranging from 12% to 17.5%.
This trend of soaring prices isn’t limited to specific areas; it’s a pattern reflected throughout all Autonomous Communities in Spain, with each one witnessing an increase in the past year. The Balearic Islands, Comunitat Valenciana, Andalusia, and Murcia stand out with their substantial hikes, registering increases between 9.8% and 12.7%.
Basically, the Spanish property market, especially for second-hand homes, has seen strong growth. This is due to a mix of local and global reasons, which have changed the way the housing market works.
New EU Border Regulations Set to Commence Next Year
British travellers, are you prepared for the forthcoming changes in European travel? Starting from the autumn of next year, those journeying to Europe will encounter revised border control measures. Following a series of delays and much speculation, UK citizens will soon be subject to fingerprint verification and facial recognition checks, as part of the European Union’s new Entry/Exit System (EES). This system, scheduled to launch on October 6, 2024, aims to modernize border control by replacing the traditional passport stamping method established post-Brexit.
Potential Impact on Travel Times
The EES is designed to bolster security by collecting biometric data, including facial images and four fingerprints, from travellers entering EU countries. However, concerns have been raised about the potential increase in border processing times. Slovenian authorities, for example, estimate that the new procedures could quadruple waiting times. Despite these concerns, the implementation of the EES in 2024 is confirmed. Travellers will be required to provide personal details such as name, date of birth, nationality, gender, travel document information, and the respective three-letter country code. The sole exception to these requirements will be for children under the age of 12.
Variations in Country-Specific Responses
Responses to the new system vary across the EU. Austrian officials expect processing times to double, while Croatian authorities predict significantly longer checks. In France, EES controls will be enforced at major points including the Port of Dover, Folkestone for the Eurotunnel, and St Pancras International for Eurostar services. Eurotunnel has indicated a possible increase of six minutes in processing time per vehicle.
EES and Future Developments
The EES will apply to all EU countries, with the exceptions of Cyprus and Ireland, and will also include Iceland, Norway, Switzerland, and Liechtenstein. Its introduction was partly delayed due to the Paris summer Olympics to avoid travel disruptions. Roughly six months after the EES rollout, the EU plans to introduce Etias, a visa waiver system similar to the US Esta, which will be priced at €7 per person and will be required for entry into the Schengen Area.
Despite the raised concerns, EU officials maintain that the EES will streamline travel. A spokesperson highlighted, “The main advantage of the EES is time efficiency. It replaces the process of passport stamping and automates border controls, thus making travel more efficient.”
Easing the Transition for Travelers
To make the transition to these new regulations easier, we recommend that British travellers stay informed about the changes and prepare accordingly. This means familiarising themselves with the requirements of the EES and ETIAS systems and allowing extra time for border procedures when planning trips to the EU.
Advice for British Travelers
If you are planning to travel to EU countries after the EES is implemented, it is important to:
Stay updated on the latest travel advisories and requirements.
Ensure that all your travel documents are up to date and meet the demands of the new systems.
Allocate additional time for border controls to accommodate potential delays in processing times.
Consider applying for ETIAS as soon as it becomes available to ensure a smooth entry into the Schengen Area.
Conclusion
While these changes bring a significant shift in the travel process for UK citizens visiting the EU, their purpose is to enhance security and streamline border controls in the long term. By staying informed and prepared, British holidaymakers can navigate these changes smoothly and continue to enjoy their trips to Europe with minimal disruption.
The European Parliament has approved a plan to include the Alicante-Elche Miguel Hernandez Airport railway link and a section of the Mediterranean Corridor from Alicante to San Isidro in the EU’s Trans-European Transport Network, a priority project.
The aim is to complete both routes by 2030, with publication in the Official Journal soon.
The San Isidro link, in discussion for nearly 20 years, and the airport’s underground station project have immediate funding available.
MEP Inmaculada Rodríguez-Piñero highlights this inclusion as historic for the Alicante-Elche airport, ensuring European investment and clear implementation timelines.
She emphasizes the project’s significance for the EU’s industrial, logistics policy, and environmental benefits, potentially reducing greenhouse gas emissions by removing thousands of vehicles from roads.
Additional information of interest
Spain, during its tenure as the EU president, has played a pivotal role in endorsing goals for the European transport network, known as TEN-T. This includes the completion of the Mediterranean Corridor, a high-speed train route connecting Spain to France and extending to Hungary, by the year 2030.
Included in this agreement are plans for ‘multi-modal’ connections, which are designed to integrate airports into the rail network. This integration means that the much-anticipated train service to the Alicante-Elche airport is expected to be operational by the latest at the end of this decade, and it will be connected to the high-speed railway network.
Unveiling the New Year’s Eve Grape Tradition: A Bite of Luck at Midnight
As the clock strikes midnight on New Year’s Eve, people in Spain and parts of Latin America partake in a unique tradition: the eating of twelve grapes, known as ‘uvas de la suerte’ or lucky grapes. This custom, steeped in history and superstition, promises to usher in a year of good fortune.
The origins of this tradition trace back to the early 1900s in Montforte del Cid, Alicante, Spain. Local grape farmers, grappling with an excess harvest, ingeniously promoted the idea of consuming grapes at the year’s turn to reduce their surplus. This pragmatic solution soon blossomed into a widespread custom.
The essence of this tradition lies in the symbolism of the grapes. Each grape represents a month of the coming year. The belief is that for every grape eaten, a month of good luck is ensured. The ritual aligns with the twelve midnight chimes, adding a layer of excitement and challenge to the tradition. However, failing to consume all twelve grapes before the final chime is believed to herald a year of misfortune.
An intriguing twist to this tradition involves eating grapes under the table. This peculiar variation is thought to boost one’s prospects in love in the forthcoming year.
Whether for luck or love, the ritual of eating grapes at the stroke of midnight on New Year’s Eve encapsulates the joyous spirit of ushering in a new beginning. It blends historical roots with contemporary practices, making it a cherished ritual for many as they bid farewell to the old year and welcome the new with hope and enthusiasm.
Spain’s El Gordo, the most famous lottery globally, signals Christmas’s start on December 22. Dating from 1812, it’s among the oldest lotteries, unique in its format.
Despite costly tickets, they’re sold in affordable €20 shares, broadening accessibility.
The draw, a lengthy televised spectacle, features children singing winning numbers from giant drums, an iconic Spanish Christmas sound.
El Gordo’s spirit lies in community sharing, with groups often jointly buying tickets. This cultural staple transcends mere winnings, embodying Spain’s festive season essence.
Nearly half of British citizens seeking residency in the European Union post-Brexit have opted for Spain, as revealed by data from Eurostat and reported by El Mundo.
Of the 858,000 UK nationals granted permission to live in EU nations over the past two years, a significant 412,000 (48%) have established their homes in Spain.
Trailing behind Spain in popularity are France and the Netherlands, attracting 162,000 and 96,000 British expatriates respectively.
The majority of Britons relocating to Spain are committing to stays exceeding one year, indicating their intention to reside there long-term.
This group constitutes over 10% of all non-EU foreign nationals who have received Spanish residence permits, a figure that surpassed 3 million by the end of 2022.
The province of Malaga has witnessed the largest influx of British residents, with an increase of 5,804. It’s followed closely by Alicante (+5,385), the Balearic Islands (+3,419), and Murcia (+2,505), highlighting Spain’s appeal as a prime destination for UK expatriates in the EU.
Eating tinned sardines can be beneficial for golfers over the age of 65 in several ways:
Rich in Omega-3 Fatty Acids: Sardines are an excellent source of omega-3 fatty acids, which are essential for maintaining heart health. Good cardiovascular health is crucial for golfers, as it ensures adequate blood flow and stamina, allowing them to play the game without getting easily fatigued.
Joint Health: The omega-3s in sardines also have anti-inflammatory properties, which can help reduce joint pain and stiffness. This is particularly beneficial for senior golfers who may suffer from arthritis or other joint issues.
Muscle Strength: Sardines are a good source of high-quality protein, which is essential for muscle repair and strength. Maintaining muscle strength is important for golfers, especially seniors, to ensure they can generate enough power in their swing.
Bone Health: Rich in calcium and vitamin D, sardines support bone health. Strong bones are important for golfers to prevent fractures and maintain a good posture during their swing.
Brain Health: The nutrients in sardines, including omega-3 fatty acids and vitamin D, are known to support brain health. A sharp mind is essential for strategizing and focusing during a game of golf.
Weight Management: Sardines are low in calories yet high in protein and other nutrients, making them a great food for maintaining a healthy weight. A healthy weight contributes to better mobility and endurance on the golf course.
Incorporating tinned sardines into the diet of senior golfers can thus support various aspects of their health, enhancing their overall performance and enjoyment of the game.
As with any dietary change, it’s advisable to consult with a healthcare provider, especially for those with specific health conditions or dietary restrictions.
Senior Driver’s Licence Renewals: Key Updates from the DGT
Changes in License Renewal: A Closer Look
Age 45 and Below: Previously, driver’s licenses were valid for 10 years.
Age 45 to 65: Now, ‘Class B’ licenses (cars and motorcycles) require renewal every 10 years.
Age 65 to 70: Licences need renewal every five years.
Over 70: Licences must be renewed every two years.
Aim of the Changes:
These updates aim to ensure senior drivers maintain sufficient driving capabilities. This includes more frequent medical check-ups to enhance road safety.
Renewal Process: Steps and Costs
Visit an authorized Driver Recognition Centre to renew.
Standard fee: €24.58 (waived for those over 70).
Receive a provisional license, valid until the official one arrives (usually within 1.5 months).
Health Implications on License Validity
Driving can become challenging with age due to various health issues.
DGT may reduce license validity to two years for significant health concerns.
Common issues include stiffness in muscles and joints, slower reflexes, vision and hearing complications, and difficulty in multi-tasking.
Embracing Change With Age
Accepting changes in our capabilities is crucial.
These licensing revisions are essential for ensuring safety and adaptability on the road for every age group.
Alenda Golf Salutes the New Commemorative €2 Coin for the National Police
Alenda Golf, a name synonymous with the spirit of Spain, takes pride in highlighting a unique event celebrating the country’s heritage. In 2024, Spain will issue a special €2 coin to honor the 200th anniversary of the National Police, showcasing the fusion of history and modern currency.
The National Police, a cornerstone of Spanish security, will reach a bicentennial milestone in 2024. To commemorate this occasion, the Ministry of the Interior has announced the release of a special €2 coin in the first quarter of 2024. This move reflects Spain’s rich tradition of minting commemorative coins, which began with a tribute to the first edition of ‘The Ingenious Gentleman Don Quixote of La Mancha.’
These commemorative coins are more than just collector’s items; they are legal tender throughout the euro area, identical in characteristics and properties to other €2 coins. Their uniqueness lies in the national side design, serving both as a collectible and functional currency.
The 2024 coin, marking two centuries since King Ferdinand VII established the General Police of the Kingdom, adds a new chapter to Spain’s narrative. Alenda Golf is delighted to share this momentous occasion, celebrating a significant milestone in Spain’s law enforcement history.
This commemorative coin not only honors the past but also looks forward to a future where tradition and modernity coexist harmoniously.
This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
Necessary cookies are absolutely essential for the website to function properly. These cookies ensure basic functionalities and security features of the website, anonymously.
Cookie
Duration
Description
cookielawinfo-checbox-analytics
11 months
This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analytics".
cookielawinfo-checbox-functional
11 months
The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional".
cookielawinfo-checbox-others
11 months
This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other.
cookielawinfo-checkbox-necessary
11 months
This cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary".
cookielawinfo-checkbox-performance
11 months
This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance".
viewed_cookie_policy
11 months
The cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data.
Functional cookies help to perform certain functionalities like sharing the content of the website on social media platforms, collect feedbacks, and other third-party features.
Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors.
Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc.
Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns. These cookies track visitors across websites and collect information to provide customized ads.
