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The Costa Blanca, a region known for its picturesque beaches and sunny climate, is breaking the traditional seasonal tourism mould. With its sights set firmly on the German market, the area aims to welcome visitors all year round, moving away from the typical summer holiday rush.
The Rising Trend of Deseasonalisation
“Deseasonalisation” is the strategy to attract tourists beyond the peak season, offering a steadier influx of visitors. The Costa Blanca’s initiative reflects a broader move towards year-round tourism, providing a consistent boost to the local economy.
Costa Blanca’s Strategic Vision
The initiative, spotlighted at the ITB Fair in Berlin, showcases the Costa Blanca’s commitment to becoming a year-round destination for German tourists. This strategic decision underlines the importance of diversifying tourism and tapping into new markets.
The German Connection: Costa Blanca’s New Focus
The targeted approach towards German travellers underscores the region’s intention to strengthen its international appeal and cater to a market known for its love of travel, food and exploration.
Enhanced Connectivity: The Gateway to Europe
The Alicante-Elche Miguel Hernández airport significantly bolsters the region’s accessibility, offering a direct link between the Costa Blanca and various European cities, crucial for fostering year-round tourism.
The most popular airlines for this route are Vueling, Eurowings, Iberia Airlines, easyJet, and Lufthansa. Alicante and Stuttgart have 401 direct flights per week.
Promotional Efforts and Strategic Partnerships
Efforts to entice German tourists include collaborations with major industry players like AllTour, FTI, and the Lufthansa group. These partnerships, combined with promotional activities, aim to build loyalty and encourage repeat visits.
Beyond Sun and Sea: Diverse Attractions of Costa Blanca
Costa Blanca offers more than just beaches; it’s a land rich in history, culture, and natural beauty.
From its historical sites to outdoor activities, there’s something for every visitor, regardless of the season.
Explore the region’s cultural offerings, from ancient castles to modern art museums, fiestas all providing a deeper understanding of its rich heritage and vibrant present.
Outdoor Adventures Beyond the Beach
Beyond the coast, the Costa Blanca offers a plethora of outdoor activities, from over 30 great golf courses, hiking in natural parks and mountains, to exploring hidden coves, mountain and road biking all ensure a full itinerary throughout the year.
The Economic Impact: A Win-Win for All
The strategy to attract year-round tourism not only benefits visitors but also the local economy, providing a stable source of income for businesses and promoting sustainable growth.
Boosting Local Economies through Year-Round Tourism
The influx of tourists throughout the year provides consistent support to local businesses, from hotels to restaurants, creating jobs and fostering a thriving community.
Come to Visit, Come to Stay, Come to Play
